Post by account_disabled on Nov 25, 2023 4:27:14 GMT
Most often they do not have the tools to show it to them in this way. The tools they use most often show that these investments do not pay off. There is also a problem with defining KPIs. Perhaps for these upstream investments our KPI should not be sales at all but some intermediate KPIs? For example do users who come from the channel we are investing in now go to the product page? Do they spend a certain amount of time there or sign up for a newsletter.
Please remember that this investment will not always pay off immediately. As I mentioned earlier about remarketing for it to work it needs to be fueled. It is this investing up the funnel i.e. at the beginning of the purchasing path that later allows remarketing to generate sales. MM I understand. I assume that Email Marketing List virtually every ecommerce manager or marketer who has burned thousand dollars knows this. zlotys. He invested in some traffic source that ultimately did not bring him any sales. But then shouldn't affiliation be the answer? Should it not only close existing customers but generate new ones? Wouldn't it be a safe answer to generating the top of the funnel? AG It would be if we didn't settle lastclick sales and unfortunately until now this is generally how all affiliation settlements are settled.
This is because it was invented a few years ago when we didn't have such great technologies as we have now and we weren't able to track the conversion path. We also weren't able to tell who was the firstclick who was somewhere in the middle of the funnel and who was the lastclick. And then the entire internet ecosystem was much simpler. Times have changed affiliation should also evolve. Unfortunately it does it very slowly.
Please remember that this investment will not always pay off immediately. As I mentioned earlier about remarketing for it to work it needs to be fueled. It is this investing up the funnel i.e. at the beginning of the purchasing path that later allows remarketing to generate sales. MM I understand. I assume that Email Marketing List virtually every ecommerce manager or marketer who has burned thousand dollars knows this. zlotys. He invested in some traffic source that ultimately did not bring him any sales. But then shouldn't affiliation be the answer? Should it not only close existing customers but generate new ones? Wouldn't it be a safe answer to generating the top of the funnel? AG It would be if we didn't settle lastclick sales and unfortunately until now this is generally how all affiliation settlements are settled.
This is because it was invented a few years ago when we didn't have such great technologies as we have now and we weren't able to track the conversion path. We also weren't able to tell who was the firstclick who was somewhere in the middle of the funnel and who was the lastclick. And then the entire internet ecosystem was much simpler. Times have changed affiliation should also evolve. Unfortunately it does it very slowly.