Post by account_disabled on Mar 6, 2024 4:17:38 GMT
digital marketing strategiesOne of the most frequent reasons given by companies that have not yet launched digital marketing strategies is that they don't know where to start or how. In today's article we will try to resolve this doubt, with some tips to take a first step towards sustainable, predictable and repeatable revenue growth. Does it seem complicated to you? Don't worry! Even the longest journey begins by crossing just one road. Digital marketing strategies: the first step The simplest way to bring the digital transformation of your marketing initiatives to life is to document every touchpoint in your prospects' purchasing journeys, continuing the mapping process even after they become customers.
If we asked you to describe your customers' purchasing journey, would Germany Phone Number you be able to do it in just a few words? If your answer is no, you are not alone, asking the same question to a hundred CEOs and entrepreneurs, perhaps only 1 of them would be able to produce a buyer's journey map . However, this is a question that needs to be answered before revenue growth stops. Download the ebook Create a marketing + sales + customer service working group Every web marketing strategy should start from defining ideal customers and their purchasing path, as we saw previously. When working on these activities, it is a good idea to create a multifunctional group composed of representatives from the sales force, marketing and customer service, in order to represent the voice of both existing and potential customers. Everyone must be aware that there are no wrong opinions in themselves: any feedback is welcome if it is a transparent and sincere thought. When you aren't honest about your prospects' and customers' experiences, you've already lost from the start.
After having clarified these fundamental aspects for the success of digital marketing strategies, let's move on to the advice for defining the path followed by buyers who approach a B2B company. Define a framework for the B2B purchasing process The framework is the structure to be used to optimize each phase of the journey, mapping the salient points in relation to the different buyer personas and the purchasing experience that the company wishes to offer. The advice - which must become almost a mantra - is to always consider the customer at the center of attention, imagining all the ways to help him solve a problem.
If we asked you to describe your customers' purchasing journey, would Germany Phone Number you be able to do it in just a few words? If your answer is no, you are not alone, asking the same question to a hundred CEOs and entrepreneurs, perhaps only 1 of them would be able to produce a buyer's journey map . However, this is a question that needs to be answered before revenue growth stops. Download the ebook Create a marketing + sales + customer service working group Every web marketing strategy should start from defining ideal customers and their purchasing path, as we saw previously. When working on these activities, it is a good idea to create a multifunctional group composed of representatives from the sales force, marketing and customer service, in order to represent the voice of both existing and potential customers. Everyone must be aware that there are no wrong opinions in themselves: any feedback is welcome if it is a transparent and sincere thought. When you aren't honest about your prospects' and customers' experiences, you've already lost from the start.
After having clarified these fundamental aspects for the success of digital marketing strategies, let's move on to the advice for defining the path followed by buyers who approach a B2B company. Define a framework for the B2B purchasing process The framework is the structure to be used to optimize each phase of the journey, mapping the salient points in relation to the different buyer personas and the purchasing experience that the company wishes to offer. The advice - which must become almost a mantra - is to always consider the customer at the center of attention, imagining all the ways to help him solve a problem.