Post by mnnuman27 on Dec 5, 2023 6:03:24 GMT
Branding Highlight Some brands have products with similar properties. Same as competitors, but his brand responds to the needs of the emotions, beliefs, or concepts of the consumer group. who have the same beliefs “You will feel connected to each other” and you will like that brand. The best way to start building a brand is to know why we are in this business or to find our own Why. Then gradually build and develop your business or service to be the most excellent. That's basic brand building. Today the STEPS Academy team has very good content to share. Especially suitable for business people and marketers. It is a matter that many people may overlook its importance. But….actually it is like the heart of doing business. The heart that makes you stand out, be different, and reach the hearts of your customers is Branding. Today the team has an interview with Mr. Golf Nanthawat Chaiphonkaew, or as we know him, Mr. Golf Founder / Father of NAWIN consultant, a world-renowned creative who has accumulated experience from world-class agencies.
In foreign countries, such as Y&R Hong Kong, Bartie Bogie Hegarty, London, and as a judge for Phone Number List creative advertising both domestically and abroad, such as the London International Award, just looking at Mr. Golf's history makes you want to know, right? What do we have to share with you today? Let's go see. Q: How is a business with strong branding different from a business without a brand? A: Businesses with strong branding, the advantage is that they are not in the current criteria. “You have to wage a price war.” Most products or services that don't have good branding will become options. which customers will not see the difference and look for who can make the product cheaper. While the brand is already strong You will already have a favorite customer base. ready to choose And he didn't choose it because it was the cheapest. But he chose because he trusted him. Because he knows and are familiar It's not a strange product.
If the product doesn't have a brand, it's like a strange product.” It made him unsure. And he must be stressed out. Many strange products from many brands in order to decide on the cheapest product. But if it's a brand that people know and is trustworthy. Customers will pay more because of trust. Q: What is the heart of creating a brand that people will remember? A: The brand has a standpoint, is different, or the brand creates meaning in the minds of consumers. Some brands may have products with similar properties to competitors, but if any brand answers the needs in terms of emotions, beliefs, or concepts, the group Consumers who have the same beliefs as “You will feel connected to each other” and you will like that brand. For example, with Thai Life Insurance, people feel that the brand was created a long time ago. and have been warning consumers for a long time “Taking care of the people you love” is about taking care of them forever. This is an example of Brand Emotional.
In foreign countries, such as Y&R Hong Kong, Bartie Bogie Hegarty, London, and as a judge for Phone Number List creative advertising both domestically and abroad, such as the London International Award, just looking at Mr. Golf's history makes you want to know, right? What do we have to share with you today? Let's go see. Q: How is a business with strong branding different from a business without a brand? A: Businesses with strong branding, the advantage is that they are not in the current criteria. “You have to wage a price war.” Most products or services that don't have good branding will become options. which customers will not see the difference and look for who can make the product cheaper. While the brand is already strong You will already have a favorite customer base. ready to choose And he didn't choose it because it was the cheapest. But he chose because he trusted him. Because he knows and are familiar It's not a strange product.
If the product doesn't have a brand, it's like a strange product.” It made him unsure. And he must be stressed out. Many strange products from many brands in order to decide on the cheapest product. But if it's a brand that people know and is trustworthy. Customers will pay more because of trust. Q: What is the heart of creating a brand that people will remember? A: The brand has a standpoint, is different, or the brand creates meaning in the minds of consumers. Some brands may have products with similar properties to competitors, but if any brand answers the needs in terms of emotions, beliefs, or concepts, the group Consumers who have the same beliefs as “You will feel connected to each other” and you will like that brand. For example, with Thai Life Insurance, people feel that the brand was created a long time ago. and have been warning consumers for a long time “Taking care of the people you love” is about taking care of them forever. This is an example of Brand Emotional.